Attended Day One of Alyson Stanfield's Two Day Workshop on Art Marketing at Millersville University through the Pennsylvania Guild of Craftsman. Very good information and I am learning more valuable marketing skills which I hope to put to good use in the near future. Alyson is delightful and easy to listen to with lots of great advice. Here are some of the highlights of the workshop:
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How to write a better artist statement that connects with your audience
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How to organize, expand, and (yes!) use your mailing list
- The tragic mistakes artists make on websites and blogs (and how to fix them)
- Email secrets that produce results
- How to increase traffic to your website and blog
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How to build your online presence with Facebook and Twitter without becoming a slave to your computer
You can read more from Alyson on her blog Arts Biz Blog
And in her book "I'd Rather Be In the Studio" available on her site and at Amazon.com.
http://www.idratherbeinthestudio.com/
Tomorrow...Day Two....
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